CLEAN Team
Why Macklemore Partnered With CLEAN Cause As Investor, Creative Director
Macklemore, Grammy winner of “Best Rap Album” (The Heist) and “Best Rap Song” (Thrift Shop) in 2014, has partnered with CLEAN Cause —— an Austin-based sparkling Yerba Maté beverage brand –– as an investor and creative director. CLEAN Cause donates 50 percent of its net profits (or five percent of net revenues, whichever is greater) to funding sober living scholarships. According to Macklemore, whose real name is Ben Haggerty, it was the brand’s dedication to help those suffering from a familiar struggle that had him sold within two minutes of CLEAN’s pitch to get him involved. “It's a new role and with...
CLEAN Team
Macklemore on the ‘power’ of sharing the truth about sobriety, including relapses
The rapper shares his history with "the disease of addiction" and how he got sober. "There is power in sharing your stories openly and honestly ... it's contagious," Ben Haggerty, best known as Macklemore, said in an essay for TODAY, in which he revealed how he's helping the recovery community with CLEAN Cause.Jake Magraw By Ben Haggerty, aka Macklemore Macklemore is the new creative director for CLEAN Cause Sparkling Yerba Mate, a beverage company with a mission to support people in recovery. The partnership comes at a time when alcohol use is rising and overdose deaths are at an all-time high. CLEAN Cause donates 50% of its...
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CLEAN Team
CLEAN Cause Supports Sober Living Through Sparkling Tea Sales
"It was seeing the pain that my addiction inflicted on myself and, most importantly, my family and friends, that made me realize how big of an issue addiction is in America," Hurt told the Chronicle. "Nineteen million Americans struggle with substance abuse and each one of them has a family and friend network just like me. So if you take that 19 million, multiplied by an individual's family and friend network, it becomes clear quickly that there's likely not a single person in America not affected by addiction."
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